SUBSCRIBE FOR THE LATEST NEWS!
Steiff Ear Tag Information
The meaning of the Steiff ear tags and buttons
The Steiff "Button in Ear" is a pioneering act in product branding worldwide.
The Button in Ear stands for something very special: for craftsmanship, creativity and unmistakable design and the history of each and every product. Forever since 1880.
Every original Steiff animal shows with the world-famous product branding, the Steiff "Button in Ear", that it originates from the very best house - and full of pride, every Steiff Teddy bear and every Steiff animal wears an ear flag as a distinctive mark.
The ear tag, chest tag and "button in the ear" tell you whether the animal or Teddy bear belongs to our extra-cuddly Friends, to the Originals in classic lifelike style or to our exclusive Collectors range.
Steiff product categories
The three categories differ both in terms of product characteristics and pricing, ranging from entry-level items to limited-edition collector's items.
What they all have in common, however, is the high Steiff quality, the tested product safety and the unique design.
Steiff Friends ear tag
The popular Soft Cuddly Friends will now simply be called “Friends”. They are the affordable entry-level segment for children, providing a warm and cosy start into the world of Steiff. The Friends are characterised by their particularly soft, cuddly appearance and a loving, child-friendly design. They are identified by a colourful yellow ear tag with red Steiff lettering and a silver button in the ear.
Steiff Originals ear tag
The "Originals" category contains the iconic and natural products of the Steiff brand. The Teddy bears in this premium segment are classically structured, and the animals from all over the world are characterised by their elaborate and authentic design. As classic children’s toys, they are nevertheless hard-wearing and washable. They can be recognised by their elegant ear tag in ecru with dark grey lettering and silver button as well as chest tag.
Steiff Collectors ear tags
The “Collectors” category stands for the uniquely hand made products made from exclusive materials for adult Steiff collectors. They carry the white ear tag with red lettering, fastened with a gold-plated button, or – in case of open editions, blue lettering with a brass button.
Validate your login
Sign In
Create New Account